Michael Wurm Jr.

About
Michael Wurm Jr.

Founder of Inspired By Charm

Michael Wurm, Jr. is an interior designer, cook, DIYer, and writer behind the lifestyle blog Inspired by Charm. After earning a degree in hospitality management, working for a luxury hotel brand, and purchasing and single-handedly operating a successful bed and breakfast (which he closed in 2012), Michael found his true calling in his blog. His motto in both life and design is “Be who you are.” His approachable and no-fuss recipes and ideas encourage others to “throw away the instructions” and stay true to their individual style. Michael lives in Pittsburgh, PA with two cats, an addiction to sweets, and a love for anything gold

Inspired By Charm Logo

About
Inspired By Charm

Est. 2009

Inspired by Charm began in 2009 as a way for Michael to journal his experience as an innkeeper. Over the years IBC has grown into a source of inspiration for many, including 3 million followers on Pinterest. Inspired by Charm offers imaginative recipes, decorating ideas, DIY projects, and entertaining advice. The blog and its creator have been featured by Better Homes and Gardens, Martha Stewart, Apartment Therapy, Mashable, Houzz, The Huffington Post, and others.

Stats
Monthly Average
(based on the past 12 months)

Pageviews: 524 K

Unique Visits: 443 K

Sessions: 379 K
Social Media Influence

3.2 million+

57,000+

50,000+

10,000+
Demographics:
Female: 93%
20-45 (age): 48%
Lives in the US: 80%
Income 43% ($75-$125K)
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Features
Better Homes & Gardens Logo
Huffington Post Logo
Martha Stewart Logo
Buzzfeed logo
HGTV Logo
Let's Work Together
Common Partnerships Include

• Native Advertising / Sponsored Posts
• Regular Contributor or Guest Posting
• Social Media Content Creation
• Brand Ambassadorships
• Product Giveaways
Contact

814.594.1631


inspiredbycharm@yahoo.com